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Distribution Network

 

In Sri Lanka and Bangladesh Singer Asia operates nationwide chains of retail stores supplemented by an extensive network of wholesale dealers. In each of these countries, Singer Asia is the number one retailer of durables for the home, with the largest market share.

In addition to its retail stores in India, Singer Asia also distributes sewing products and appliances through independent distributors and dealers.


The distribution network by country as at 31 December 2016 is as follows:

Country Retail stores and depots Distributors and Dealers
Bangladesh 374 425
Sri Lanka 422 896
India 50 1,324
Total 846 2,645