Singer in India
Singer Asia currently owns 75.0% of the public company, Singer India. Singer Asia has operated in India since 1870.
Singer India’s revenue in 2015 was Rs 2.9bn.
Singer India's strategy is to continue to grow revenue and profit by increasing market share in the domestic sewing market and by significantly growing the appliance business, a market segment which Singer India entered in 2010.
Presently, Singer India sells Singer and Merritt brand consumer sewing machines and other sewing related products to distributors and dealers throughout India and through its own retail network of 42 "Singer" shops in highly attractive locations in India. Singer has about a 20% share of the Indian sewing market. The appliance line is being sold through a separate network of distributors and dealers, as well as through the Singer shops. Singer India has a total of 1,324 distributors and dealers.
Singer India assembles a portion of the sewing machines that it sells; sewing machines are also purchased from outside suppliers in India and from SVP. Singer India has commenced exports of sewing machines to other Singer Asia locations.
For additional information regarding Singer India, see the Singer India website: www.singerindia.net and the Singer India public company annual report.